Is your investor pitch deck too Product Focused?

If your investor pitch deck contains product details, you might be missing vital information that investors really want. 

I get it. You believe in your product. You and your team are deep in product development and are excited about future plans. It is exciting.

I often hear founders complain that investors don’t get it. They don’t understand the business and how much potential is there. This is frustrating for the founder. But let’s look at this from the investor’s point of view. 

Why don’t investors ‘get it?’

The problem with a product focused pitch deck is that the investor is left to figure out who would buy this cool product, what are the benefits and how big is that market.

A pitch that is product focused can be confusing to anyone outside of your team. Investors will not stay engaged if the pitch is not relevant to them. So, they stop listening. 

An investor focused pitch deck, on the other hand, covers what investors want to know.

The thing is, investors don’t invest in products. They invest in businesses and teams. 

Make sure that your investor pitch focuses on what investors need to understand about your business and save the product details for later. Make it easy for investors to understand how your business will make money. Your investor pitch deck should include your business model and how your team will execute it. 

Have you ever thought that investors don’t understand your business? Do they just not ‘get it’? You could have a product focused pitch deck. 

Noticing if your investor pitch is too product focused is the first step to improving your pitch. Creating a pitch deck that is tailored to what investors want is worth the time and effort. You will be glad you did it. So will your listeners. 

To learn more about how to improve your pitch, attend one of Dana’s training sessions today.